Reach over 640,000 unique UK amateur golfers a year, through the UK's leading open competition directory
Golf Empire is the UK's largest directory of amateur open golf competitions, used by over 155,000 registered members and 2 million annual visits. If you want to put your brand, your tournament or your tee times in front of committed club golfers who travel to play, we'd love to talk.
Our audience
Golf Empire visitors come to the site for one reason: to find out where and when competitive amateur golf is being played. That tightly-defined intent gives our audience a quality most golf-media sites can't match.
- Active UK club golfers with an official WHS Handicap Index — 93% UK-based
- Predominantly aged 45+, with the largest identified segment in the 55–64 bracket
- Skews male (approximately 3:1 of identified users), consistent with UK club-golf participation patterns
- Frequent travellers who over-index on travel interests, golf brands, sports fandom and news
- Repeat visitors — 15 page views per active user on average; 255,000+ returning golfers a year
The numbers (2025)
- 641k unique annual users
- 2m visits
- 9.3m page views
- 15 page views per active user
- 3m 20s average engagement time
- 64.2% engagement rate (above GA4 benchmark of 55%)
- 155,000+ registered members
- 64,000+ newsletter subscribers
- 45%+ newsletter open rate (12-month average)
- 10,000+ open competitions listed each year
- 1,500+ host golf clubs
- 27+ years independently owned and run
"The cream of resources for finding golf competitions."
— Golf Monthly
Three ways to work with us
We offer three distinct advertising options, depending on what you're trying to achieve. Click through for full details on each.
1. Display advertising — banner inventory across our pages and entry forms. Best for golf-industry brands (equipment, apparel, insurance, travel, fitness, instruction) wanting reach and brand exposure. Standard IAB sizes plus bespoke options.
2. Competition promotion — dedicated pages, event listings, targeted emails and social promotion for tour operators, multi-day events, matchplay series and bespoke amateur competitions. Best for getting fields filled and entries flowing.
3. For golf clubs & competition organisers — if you're a golf club promoting your open events, listing is free. Paid options include targeted email campaigns, becoming the featured club in your county, and bespoke regional promotions.
Who already works with us
Golf Empire works with leading amateur golf brands and tour operators across the UK, including:
- Global Amateur Golf Tour
- Golf Pairs Tour
- Links Golf Cup
- Sawgrass Matchplay Championship
- Club Choice Ireland
- Specialist Golf Insurance
- Many of the UK's Top 100 host clubs
Bespoke campaigns
The packages on this page are starting points. We're happy to build something tailored to your brief — a regional campaign, a seasonal push around a specific event, a multi-channel programme combining banners, dedicated emails and social. If you have a budget and an objective, we'll work backwards from there.
Download our media pack
For the full story — audience, traffic, engagement and packages — download our 2026 Media Pack (PDF).
Get in touch
Email advertising@golfempire.co.uk with a quick outline of what you're trying to achieve and we'll come back with proposals within a working day or two.
For general enquiries please use the contact page.